Google has announced new rules and policies for its Play Store regarding blockchain games and apps, with full implementation expected by the end of the year.
The tech giant aims to provide clear guidelines to developers who wish to add non-fungible tokens (NFTs) to their Android games.
In a recent blog post, Google stated that the updated policy will require blockchain game developers to disclose their game's blockchain status on the content page of the Play Store.
This approach is similar to how Epic Games includes a standard disclaimer for blockchain games on its download pages.
The new rules also emphasize transparency towards users. If in-app products in Android games have corresponding NFTs, developers are required to inform users about this connection.
Importantly, Google will allow NFTs to unlock in-app content, regardless of where the user purchased the NFT, distinguishing itself from its main competitor, Apple.
Google's approach to blockchain gaming is cautious but open-minded. It allows developers to integrate NFTs and other crypto features, as long as they adhere to Google's guidelines on Real-Money Gambling, Games, and Contests. Developers are not permitted to promote or glamorize crypto or NFT trading activities.
While in-game NFTs can be offered to players, they cannot be wagered, and sweepstakes are also prohibited. If developers want to incorporate any wagering or betting mechanics, they must meet Google's gambling eligibility requirements.
According to the rules, NFTs purchased by users should enhance their gaming experience or aid them in advancing the game.
However, they should not be used for wagering or staking in exchange for real-world monetary prizes, including other NFTs. Additionally, developers must disclose the contents and value of NFT "bundles" when selling them.
Google has not yet clarified whether NFT staking, where users can lock up their NFTs for token rewards, will be permitted under the new policies.
In addition to regulating NFTs, Google maintains its policy against apps that mine cryptocurrencies on users' devices. However, it will continue to allow apps that enable users to remotely manage crypto mining activities on other devices, such as computer graphics cards.
Google did not respond immediately to requests for comment on NFT staking from Decrypt, a cryptocurrency news outlet.