LIVE UPDATES
Apple Inc. is in the final stages of negotiations with OpenAI to incorporate the startup's AI technology, including features of the popular chatbot ChatGPT, into its upcoming iOS 18 operating system, according to Bloomberg.
While discussions with OpenAI have reportedly intensified, a formal agreement has not yet been finalized. Apple is also in talks with Google about potentially licensing its Gemini chatbot, although these discussions are not as advanced.
The potential collaboration with OpenAI is part of Apple's broader push to bring more AI capabilities to its devices. By integrating ChatGPT, Apple aims to offer a range of new AI features to enhance user experiences.
Apple's AI initiatives are expected to be a major focus at the company's annual Worldwide Developers Conference in June. The company plans to leverage its own data centres with custom-designed processors to support these upcoming AI features.
CEO Tim Cook has previously acknowledged using ChatGPT and has emphasized that Apple will introduce AI advancements thoughtfully and methodically. During a recent earnings call, Cook reiterated the company's commitment to AI, highlighting its potential to transform Apple's products and services.
Cook expressed confidence in Apple's ability to differentiate itself in the competitive AI landscape, citing the company's unique advantage in seamlessly integrating hardware, software, and services.
The potential collaboration with OpenAI represents a strategic move for Apple to enhance the AI capabilities of its devices and solidify its position as a leader in AI-driven innovation. With discussions ongoing with Google and a heightened focus on AI ahead of WWDC, Apple aims to provide users with an enhanced and seamless experience across its product portfolio.
