Would you like to receive notifications on latest updates of the following headlines?

Yahoo Acquires AI News App Artifact to Personalize User's Experience

POSTED ON April 3, 2024 •   Uncategorized      BY Samuel O . Adeniyi
Yahoo Acquires Artifact | Photo Credit: Techeconomy | Source: Google

Yahoo, once a dominant force in online search and news, has acquired Artifact, an AI-powered news aggregator founded by the co-founders of Instagram. 

This move comes as Yahoo seeks to regain ground lost to competitors like Google in recent years. 

According to Statista, Yahoo's share of the global search market had shrunk to around 1.1% in January 2024. 

Under the terms of the deal, Artifact will cease operating as a standalone app. Instead, Yahoo plans to integrate Artifact's proprietary AI technology across its platform, including the Yahoo News app.

This integration is expected to happen in the coming months. 

Boosting Yahoo News with AI-Driven Personalization 

Analysts believe this acquisition benefits both parties. Yahoo's vast user base of news readers provides fertile ground for Artifact's AI-powered news curation technology.

Yahoo hopes this integration will allow it to deliver a more personalized news experience to its hundreds of millions of users globally. 

"Yahoo was a pioneer in combining human and algorithmic curation of news," said Kat Downs Mulder, SVP and General Manager of Yahoo News.

"Artifact's cutting-edge AI technology complements our existing approach and positions us to become the trusted guide for digital information in the age of personalization." 

Artifact's AI Engine and Personalized News Feeds 

Artefact utilizes an AI-powered discovery engine that tailors news feeds to user preferences.

Over time, the engine learns user interests and surfaces the most relevant content. 

This personalized approach aims to improve user experience and engagement with news content. 

"AI empowers us to deliver a superior user experience by surfacing the news that truly matters to them," said Kevin Systrom, CEO and Co-Founder of Artifact.

"We're excited to see our technology take root within Yahoo News and reach a wider audience." 

Yahoo's acquisition of Artifact, finalized on March 29th, signifies its commitment to leveraging AI to personalize user experiences and regain its position as a leading news platform.

READ ALSO
Eno enhances healthcare with N200m contribution to UUTH
BY Abiodun Saheed Omodara February 16, 2025 0

In an effort to enhance healthcare services, the Governor of Akwa Ibom State, Pastor Umo Eno, has co...

READ ALSO
Ododo Reorganizes the Tourism Board, Kogi Hotels
BY Ebiakuboere England December 3, 2024 0

KOGI- Kogi State Governor Alhaji Ahmed Ododo has appointed former Kogi Hotels and Tourism Board Chai...

READ ALSO
Rivers Varsity Suspends Four Students For Assault
BY Benedicta Bassey June 16, 2024 0

The Rivers State University, Nkpolu-Oroworukwo, Port Harcourt has suspended four of its students con...

READ ALSO
French Embassy Unveils Waste Management Project Worth €753,000 in Varsities
BY Benedicta Bassey June 14, 2024 0

The French Embassy, via the Cooperation and Cultural Department, has launched a plastic waste manage...

READ ALSO
ATBU Enhances Research Capacity For Lecturers
BY Benedicta Bassey June 14, 2024 0

The management of the Abubakar Tafawa Balewa University, Bauchi, has enhanced research capabilities...

READ ALSO
Russia Dismisses Claim of Recruiting Nigerian Students For Ukranian War
BY Benedicta Bassey June 13, 2024 0

The Russian Embassy in Nigeria has debunked the claims of recruiting African students, particularly...

READ ALSO
Soludo Warns Tinubu Against Accepting Unsustainable Minimum Wage
BY Benedicta Bassey June 13, 2024 0

Anambra State Governor Charles Soludo on Thursday warned President Bola Tinubu against approving &ld...

READ ALSO
Obi Cubana Lauds Burna Boy For Settling Patients' Hospital Bills
BY Ebiakuboere England June 12, 2024 0

Award-winning Nigerian music star Damini Ogulu, also known as Burna Boy, has been praised by million...

OUR CHANNELS:

PDP Shifts National Convention to November, Picks Ibadan Amid Internal Power Struggle
BY Abiodun Saheed Omodara July 25, 2025 0

Abuja, Nigeria  – The People’s Democratic Party (PDP) has announced the postpo...


APC Appoints Yilwatda Nentawe as Chairman, Declares 2027 a ‘Done Deal
BY Abiodun Saheed Omodara July 25, 2025 0

Abuja, Nigeria – The National Executive Committee (NEC) of the All Progressives Congress (APC)...


Osun APC, PDP Clash Over Governor Adeleke's Failed Defection Attempt
BY Abiodun Saheed Omodara July 25, 2025 0

The Osun State branches of the All Progressives Congress (APC) and the People’s Democratic Par...


Court Reinstates Benue CJ, Criticizes Alia
BY Abiodun Saheed Omodara July 25, 2025 0

The National Industrial Court in Abuja, on Wednesday, ruled that the Benue State House of Assembly's...


LASG Announces Five Major Road Projects in Alimosho to Be Completed by 2025
BY Abiodun Saheed Omodara July 25, 2025 0

The Lagos State Government has revealed that five significant road projects in the Alimosho Local Go...


Electricity Tariffs: Power Firms Push Back Against State Negotiations
BY Abiodun Saheed Omodara July 25, 2025 0

On Wednesday, energy commissioners from all 36 states announced their willingness to engage with pow...


Two Businessmen Sentenced to Two Years in Prison for Cybercrime
BY Abiodun Saheed Omodara July 25, 2025 0

A Federal High Court located in Ikoyi, Lagos, has sentenced two businesspersons, Emmanuel Nwanze and...


Nigeria Police Force Dismantles Notorious Arms Supply Network Linked to Bandits
BY Abiodun Saheed Omodara July 23, 2025 0

The Nigeria Police Force has successfully intercepted a notorious arms supply network linked to armi...


Maduka Okoye Suspended for Two Months Amid Betting Scandal
BY Abiodun Saheed Omodara July 25, 2025 0

Udinese and Nigerian goalkeeper Maduka Okoye has received a two-month suspension from the Italian Fo...


APC's National Assembly Power Grows to 70 with PDP Senator Defections
BY Abiodun Saheed Omodara July 24, 2025 0

The number of All Progressives Congress (APC) senators in the National Assembly increased to 70 on W...


More Articles

Load more...

Menu