LIVE UPDATES
Elon Musk, the CEO of Twitter wants to rebrand the social media giant to 'X'.
The company has already introduced a new website, 'x.com,' which redirects users to the Twitter platform when clicked.
Musk's excitement about the rebranding is evident from his recent tweets, where he shares updates and even changed his profile picture to represent the new logo.
A significant change is also visible at Twitter's headquarters, where the rebranding is in full swing.
Musk has reportedly sent an email to all Twitter employees, notifying them about the upcoming transformation and mentioning that it would be his final communication from a Twitter address.
The announcement of the rebranding was made through a tweet by Musk himself. In his message, he expressed his intentions to bid farewell to the Twitter brand and its bird symbol.
The new brand of Twitter represents the future, and Musk is optimistic about the potential it holds.
Twitter's Chief Executive Officer, Linda Yaccarino, also unveiled the vision for the rebranded company. She emphasized the rare opportunity they have to make a lasting impact and transform the global town square.
According to Yaccarino, Twitter's new brand will focus on unlimited interactivity, centred around audio, video, messaging, and payments/banking. This will create a global marketplace for ideas, goods, services, and opportunities, all powered by AI.
The goal is to connect people in ways that were previously unimaginable.
Fans and critics have long urged Twitter to think bigger and innovate faster, and the new brand aims to fulfil those expectations and more.
