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Get ready to explore Reels with your bestie in a whole new way! Instagram is brewing a new feature called "Blend" which curates a personalized feed of Reels specifically for you and a friend.
How Does Blend Work?
Imagine a private space on Instagram dedicated to Reels you and your friend might both enjoy. This "Blend" would be populated with recommendations based on two key factors:
- Shared Reels: Videos you've sent each other directly or tagged each other in.
- Individual Reel Preferences: The types of Reels you each typically watch and engage with.
To experience the Blend magic, your friend would need to invite you in. Once you're both part of the Blend, it becomes your private haven for co-discovery of Reels.
It's unclear if the recommendations will continuously update or if it's a one-time selection. But the best part? Both of you can exit the Blend whenever you wish.
Building on Existing Habits:
Many Instagram users already share Reels with friends through DMs and Stories. Blend aims to streamline this process, making it more proactive instead of relying on one-on-one sharing.
It's like having a mini-reel club with your friend, perfect for catching trending and entertaining content together.
Currently, Blend is simmering away in internal testing at Instagram. There's no official word on when this feature will be available to the public, but it certainly adds some spice to the world of Reels exploration.
It's worth noting that Spotify has a similar feature called Blend, allowing users to create collaborative playlists.
It seems Instagram is borrowing this concept to foster a more interactive and social way to discover video content on its platform.
