Snap Introduces Watermarks for AI-Generated Images

Social media giant Snap said it will add a watermark to images generated using Artificial Intelligence. 

The company announced this in a blog post on its website on Tuesday, adding that watermarks will appear when an image is exported or saved to a user's camera roll.

According to Snap, the purpose of the watermark is to clearly indicate that an image was created with artificial intelligence and is not a real photograph. 

This is important because AI-generated images can sometimes be very realistic, blurring the lines between reality and simulation. 

Snap joins other tech companies like Microsoft and Meta who have also implemented measures to identify and label content created with AI tools. 

This is an ongoing conversation within the tech industry, as the capabilities of AI image generation continue to evolve. 

The move comes amidst growing concerns about the potential misuse of AI-generated content, such as the spread of misinformation or the creation of deepfakes. 

By adding watermarks, Snap aims to equip users with the information they need to make informed decisions about the content they encounter online. 

It's important to note that using the free version of the app will result in your AI-generated images having the watermark. 

Users who pay for a Snapchat+ subscription may have the option to remove the watermark, though details on this haven't been confirmed yet.