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LAGOS, Nigeria - Nigerian-German film director and producer Dagogo Diminas has emphasized the necessity for the Federal Government to invest in the Nollywood industry.
Diminas made this statement during an interview with the Journalist on Tuesday in Lagos.
He pointed out that funding from the government would enable filmmakers to explore and innovate without facing financial burdens.
“Filmmaking is a serious endeavor.
“Every aspect camera work, sound, script, costume must have a distinct artistic vision.
“Support from the government is crucial if we aim to compete on a global scale and maintain our identity,” he stated.
He encouraged creatives to cultivate unique storytelling methods that reflect Nigeria’s rich culture instead of mimicking Western styles.
He stressed the significance of cultural authenticity for Nollywood’s international development.
“We cannot compete with Hollywood. They developed most of the tools we utilize, but we can stand out, similar to how the Indians, Italians, or Koreans have done.
“They all possess unique styles. Nigeria must discover its voice in filmmaking,” he added.
With over 30 years of experience across Nigeria, South Africa, and Germany, Diminas began his career in makeup and special effects before pursuing film directing and production in Europe.
He acknowledged that Nollywood has made considerable progress since its early 'home video' phase, commending the creativity and resilience of the new generation of filmmakers.
However, he pointed out significant challenges in distribution, funding, and the lack of a specific genre that represents the Nigerian experience.
Additionally, he noted that incorporating Afrobeat into Nollywood films, particularly in soundtracks and themes, could help Nigeria establish a distinctive presence on the international stage.
“Afrobeat is recognized worldwide. Imagine films that encompass that rhythm and energy.
“You would instantly recognize it as Nigerian just from the sound,” he remarked.
Diminas also urged Nigerian filmmakers to investigate cinematic styles such as Italian neorealism and the French Nouvelle Vague, aligning them with the aesthetics already present in several productions.
He cited the global success of Afrobeat artists who embraced their roots as a model for the film sector to emulate.
He proposed that films be subtitled in local languages and include traditional musical instruments and costumes to differentiate themselves on global platforms.
Diminas called for the film industry to adopt strategic storytelling that both educates and entertains as a way to address pressing social matters.
Referring to his film, “Stigma,” which focuses on HIV/AIDS awareness, he illustrated how humor and cultural context were effectively used to approach the issue without evoking fear or pity.
“Nigerians are known for suffering and smiling.
“Thus, even when we depict challenging stories, they must resonate with a human touch, that relatability.
“That’s how to engage with audiences,” he concluded.
