Would you like to receive notifications on latest updates of the following headlines?

Ecosia Launches New Browser to Expand Sustainability Efforts

POSTED ON April 22, 2024 •   Uncategorized      BY Samuel O . Adeniyi
Ecosia Browser Front Page | Photo Credit: Pedro DOMÍNGUEZ | Source: Softonic

Ecosia, the environmentally conscious search engine known for funding tree-planting initiatives, has unveiled a new cross-platform browser in a bid to broaden its online presence. 

Michael Metcalf, Ecosia’s chief product officer, announced the update on Monday to Tech Crunch. 

Metcalf said that the expansion into browsers aligns with the company's sustainability goals. 

Available for Mac, Windows, iOS, and Android, the new browser is constructed upon Google's open-source Chromium browser project, resulting in a user experience akin to Google Chrome. 

Despite the similarities, Ecosia views this familiarity as advantageous, as it may encourage users to make the switch more readily. 

The browser offers customizable features, allowing users to tailor their landing page by removing sections such as top sites or the climate impact widget. 

"The main reason we are building a browser is because we want to go where our users are and start to expand the footprint of where they can be sustainable," Metcalf stated. 

In addition to the browsing experience, Ecosia is introducing an affiliate shopping program within the new browser. 

This initiative will display links to shopping sites like Amazon, eBay, and Decathlon under the sponsored links section, with all earnings directed toward tree planting and similar environmental projects. 

Metcalf emphasized Ecosia's commitment to promoting sustainability while acknowledging the popularity of online shopping. 

Through the affiliate program, the company aims to give back while enhancing the browsing interface, integrating AI chatbot functionality, and offering increased customization options. 

Initially targeting its existing user base of 20 million search engine users, Ecosia plans to expand its marketing efforts to consumers aligned with environmental causes. 

While early beta testing has shown promising retention rates, the company has not disclosed specific data regarding the impact on search traffic resulting from the new browser. 

Last year, Ecosia underwent structural changes to its search engine, experimenting with Google Search alongside Bing in select markets. This move marked a departure from relying solely on Bing for search results. Furthermore, Ecosia recently celebrated the milestone of planting over 200 million trees across 95,000 locations worldwide.

READ ALSO
Eno enhances healthcare with N200m contribution to UUTH
BY Abiodun Saheed Omodara February 16, 2025 0

In an effort to enhance healthcare services, the Governor of Akwa Ibom State, Pastor Umo Eno, has co...

READ ALSO
Ododo Reorganizes the Tourism Board, Kogi Hotels
BY Ebiakuboere England December 3, 2024 0

KOGI- Kogi State Governor Alhaji Ahmed Ododo has appointed former Kogi Hotels and Tourism Board Chai...

READ ALSO
Rivers Varsity Suspends Four Students For Assault
BY Benedicta Bassey June 16, 2024 0

The Rivers State University, Nkpolu-Oroworukwo, Port Harcourt has suspended four of its students con...

READ ALSO
French Embassy Unveils Waste Management Project Worth €753,000 in Varsities
BY Benedicta Bassey June 14, 2024 0

The French Embassy, via the Cooperation and Cultural Department, has launched a plastic waste manage...

READ ALSO
ATBU Enhances Research Capacity For Lecturers
BY Benedicta Bassey June 14, 2024 0

The management of the Abubakar Tafawa Balewa University, Bauchi, has enhanced research capabilities...

READ ALSO
Russia Dismisses Claim of Recruiting Nigerian Students For Ukranian War
BY Benedicta Bassey June 13, 2024 0

The Russian Embassy in Nigeria has debunked the claims of recruiting African students, particularly...

READ ALSO
Soludo Warns Tinubu Against Accepting Unsustainable Minimum Wage
BY Benedicta Bassey June 13, 2024 0

Anambra State Governor Charles Soludo on Thursday warned President Bola Tinubu against approving &ld...

READ ALSO
Obi Cubana Lauds Burna Boy For Settling Patients' Hospital Bills
BY Ebiakuboere England June 12, 2024 0

Award-winning Nigerian music star Damini Ogulu, also known as Burna Boy, has been praised by million...

OUR CHANNELS:

Nigerian States Accumulate N417.7 Billion in Domestic Debt Amid Rising FAAC Revenue
BY Abiodun Saheed Omodara July 8, 2025 0

At least 10 Nigerian states have cumulatively increased their domestic debt by N417.7 billion from t...


Governor Otti Facilitates Release of Inmates After 26 Years
BY Abiodun Saheed Omodara July 8, 2025 0

Governor Alex Otti of Abia State on Saturday welcomed three Nigerians who were released after spendi...


Tinubu Pledges to Eliminate Bureaucratic Hurdles in Agriculture During Bilateral Talks with Brazil
BY Abiodun Saheed Omodara July 8, 2025 0

President Bola Tinubu expressed his commitment on Saturday to his Brazilian counterpart, Luiz Inacio...


Sowore Condemns Tenure Extensions of Senior Security Officials for Violating 35-Year Service Limit
BY Abiodun Saheed Omodara July 7, 2025 0

Human rights advocate and ex-presidential aspirant, Omoyele Sowore, has criticized the ongoing tenur...


Eight Dead, Eight Injured as Commercial Bus Crashes into Truck
BY Abiodun Saheed Omodara July 8, 2025 0

Just 48 hours after a road accident in Ogun State resulted in the deaths of 10 individuals, another...


Nigerian Investors Launch $5 Billion Cooperative Trust Fund to Empower MSMEs
BY Abiodun Saheed Omodara July 8, 2025 0

A coalition of Nigerian investors has introduced a Cooperative Trust Fund valued at $5 billion, aime...


Nnamdi Kanu's Release Not a Condition for South-East Support of Tinubu- Umahi
BY Abiodun Saheed Omodara July 8, 2025 0

In light of calls for the release of the detained Nnamdi Kanu, leader of the banned Indigenous Peopl...


Real Madrid Edges Borussia Dortmund 3–2 in Thrilling FIFA Club World Cup Clash
BY Abiodun Saheed Omodara July 6, 2025 0

Real Madrid emerged victorious from a heart-stopping 3–2 thriller against Borussia Dortmund in...


NCDC Reports 781 Confirmed Lassa Fever Cases in Nigeria
BY Abiodun Saheed Omodara July 8, 2025 0

Nigeria has reported 145 fatalities attributed to Lassa fever, which corresponds to a case fatality...


Flood: 27 Lives Lost, Hundreds Displaced Amid Ongoing Rescue Efforts in Kerr County
BY Abiodun Saheed Omodara July 6, 2025 0

At least 27 people have been confirmed dead, with many more displaced due to flash flooding in Kerr...


More Articles

Load more...

Menu