LIVE UPDATES
From Instagram ads to telesales, Japanese automakers Toyota and Maruti Suzuki are aggressively marketing their hybrid cars in the Indian state of Uttar Pradesh, aiming to capitalise on tax waivers that have upset many of their rivals.
The waivers have divided India's auto industry, with some companies arguing their electric car sales will suffer.
Despite lobbying efforts, the decision remains in place, and there are concerns other states may follow suit.
Toyota and Maruti Suzuki are actively engaging with customers, highlighting the significant savings on hybrid models like the Toyota Vellfire and Camry.
The companies have set ambitious sales targets for their salespeople, who are focused on promoting hybrid vehicles.
