The Christian Association of Nigeria (CAN) has criticized FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, for an Easter advert that the association considers offensive.
In the advertisement, the crucifixion of Jesus Christ was used as a metaphor to promote the company’s product. CAN’s General Secretary, Barrister Joseph Daramola, described the advert as insensitive, offensive, and unacceptable. He called on the company to withdraw the advertisement and apologize to Christians or face legal action and a boycott of their products.
Daramola stated that the company’s action was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond. He urged companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products and warned that the association would not tolerate any attempt to trivialize or disrespect their faith.