Arewa24 TV amasses 45 million global viewers

Arewa24, the world's largest Hausa satellite TV network, has more than 45 million viewers.

Ranar Hausa Ta Duniya began in 2015, when BBC Hausa staff member Abdulbaki Aliyu Jari and several of his social media friends designated the day as an opportunity for Hausa speakers to come together and debate the language's development and issues in the twenty-first century.

Since its beginning, Arewa24 has been a light of cultural preservation, promoting the Hausa language and enhancing the lives of its viewers with diverse and entertaining material.

Speaking on the feat, Celestine Umeibe, Deputy CEO & Chief Commercial Officer of Network AREWA24 Limited, said, “Arewa24 stands out for its commitment to broadcasting high-quality Hausa language programs that reflect the values, traditions, innovations, globalization, and everyday experiences of the Hausa-speaking community across the globe.

"With popular shows like Mata A Yau, Gari Ya Waye, Zamantakewa, Jan Z among others, the station not only entertains but also educates its audience on various social issues.’’

He stated that through dramas, TV series, and movies like Dadin Kowa, Kwana Chasa’in, Arewa24 tackles important topics such as health, education, and social justice, etc., all the same showcasing the Hausa traditional systems and today's context situation and cultural heritage of the Hausa people.

In a world where languages and cultures are increasingly under threat, Arewa24 has taken a stand to ensure that the Hausa language remains vibrant and relevant.