Would you like to receive notifications on latest updates of the following headlines?

Universal Music Partners Meta On Positioning Songs On WhatsApp

POSTED ON August 14, 2024 •   ENTERTAINMENT      BY Ebiakuboere England
Universal Music Group And Meta /Photo Credit Billboard

Universal Music Group has signed a licensing agreement with Meta, which will bring its music to the social media messaging platform used by billions of people worldwide.

The partnership is part of UMG's efforts to improve the licensing agreement reached in 2017 with Meta (previously Facebook), which introduced the label's portfolio to the company's social media platforms, including Threads.

As part of the new arrangement, UMG artistes and songwriters will receive a portion of the advertising revenue generated by Meta creator posts with licensed music.

Michael Nash, UMG's Chief Digital Officer and Executive VP, in a statement, said: “We are delighted that Meta shares our artiste-centric vision for respecting human creativity and compensating artistes and songwriters fairly. 

"We look forward to continuing to work together to address unauthorized AI-generated content that could affect artistes and songwriters so that UMG can continue to protect their rights both now and in the future.”

The partnership will also make UMG's collection the first cache of music available for content sharing and usage on WhatsApp. 

This will allow Nigerian artists such as Adekunle Gold and Odumodublvck, who are signed or linked with UMG, to make their songs available on Whatsapp.

Universal Music, led by Lucian Grainge, has been at the forefront of combating unauthorised usage of its music, particularly through artificial intelligence that violates its artiste's rights.

READ ALSO
Boston's Museum of Fine Arts Returns Looted Benin Artworks to Oba Ewuare II
BY Abiodun Saheed Omodara June 29, 2025 0

The Museum of Fine Arts in Boston has returned two looted artworks from the Benin Kingdom, which wer...

READ ALSO
Nollywood Actors Accuses Tinubu , Sanwo-Olu Campaign Teams of Betrayal
BY Abiodun Saheed Omodara June 29, 2025 0

Nollywood actor Fatai Adetayo, known as Lalude, has accused the campaign teams of President Bola Tin...

READ ALSO
Diddy Trial: Closing Arguments to Highlight Allegations of Racketeering and Sex Trafficking
BY Abiodun Saheed Omodara June 26, 2025 0

Following weeks of meticulous testimony in the high-profile trial of Sean “Diddy” Combs,...

READ ALSO
Small Doctor Sounds Alarm on Rising Drug Abuse among Nigerian Youth
BY Abiodun Saheed Omodara May 21, 2025 0

Nigerian street-pop artist Adekunle Temitope, known as Small Doctor, has expressed his serious conce...

READ ALSO
Verydarkman to Compensate Falana and Falz in Character Defamation Case
BY Abiodun Saheed Omodara May 20, 2025 0

A social media celebrity, Martins Otse, popularly called Verydarkman, has been mandated by a Lagos H...

READ ALSO
I AM IGBO by Blood, Davido Affirms Igbo Heritage
BY Abiodun Saheed Omodara May 20, 2025 0

Nigerian music star David Adeleke, aka Davido has responded to a controversial social media post tha...

READ ALSO
Davido Celebrates Asa Asika's Love Story in Heartfelt Wedding Tribute
BY Abiodun Saheed Omodara May 18, 2025 0

Award-winning Afrobeats singer, David Adeleke, popularly known as, Davido, couldn’t hold back...

READ ALSO
Police Re-Arraign VeryDarkMan for Alleged Cyberbullying of  Nollywood Actress, others
BY Abiodun Saheed Omodara May 15, 2025 0

Controversial social media personality Martins Otse, popularly known as VeryDarkMan (VDM), was on Th...

OUR CHANNELS:

Health Workers Threaten Nationwide Strike Over Controversial Allowance
BY Abiodun Saheed Omodara July 19, 2025 0

Medical practitioners in Ekiti and Ondo states have voiced strong opposition to a recent circular is...


Nigeria's Electricity Tariff Subsidy Soars to N1.94 Trillion in 2024, Marking a 219.67% Increase
BY Abiodun Saheed Omodara July 19, 2025 0

The electricity tariff subsidy from the Federal Government has increased significantly from N610 bil...


Tinubu Renamed University of Maiduguri in Honor of Late President Muhammadu Buhari
BY Abiodun Saheed Omodara July 18, 2025 0

President Bola Tinubu has approved the renaming of the University of Maiduguri in Borno State to Muh...


Obama’s Debunk Report on Divorce
BY Abiodun Saheed Omodara July 19, 2025 0

Former U.S. President Barack Obama and his wife, Michelle, have put to rest rumors regarding their m...


Bayelsa Govt. Cautions Principal Officers on Pension Delay
BY Abiodun Saheed Omodara July 18, 2025 0

The Bayelsa State Government has cautioned principal officers of local government councils to avoid...


NLC Decries Nigeria's Poor Labor Rights Record as National Disgrace
BY Abiodun Saheed Omodara July 18, 2025 0

The Nigeria Labour Congress (NLC) has expressed its worries about the nation's inadequate performanc...


Israeli Strike Hits Catholic Church in Gaza, Killing Two Civilians
BY Abiodun Saheed Omodara July 20, 2025 0

An Israeli airstrike on Gaza's sole Catholic Church resulted in the deaths of two individuals on Thu...


SSC Napoli Completes €25 Million Deal for Noa Lang from PSV
BY Abiodun Saheed Omodara July 19, 2025 0

Serie A champions Napoli confirmed on Thursday that they have signed Dutch forward Noa Lang from PSV...


Civil Defence Board Temporarily Closes Recruitment Portal for System Enhancements
BY Abiodun Saheed Omodara July 20, 2025 0

The Civil Defence, Correctional, Fire and Immigration Services Board has temporarily closed its recr...


Nigeria Should Aim for 60,000 Megawatts of Power Generation- Dangote
BY Abiodun Saheed Omodara July 19, 2025 0

President of the Dangote Group, Alhaji Aliko Dangote, argues that Nigeria's low electricity generati...


More Articles

Load more...

Menu