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American music mogul Sean 'Diddy' Combs' music repertoire has seen an increase in streaming activity since his arrest and detention.
According to Luminate, the music mogul's on-demand streams increased by an average of 18.3% during the week of his arrest compared to the previous week.
George Howard, a famous professor of music business management at Berklee College of Music, said he was not shocked by the growth.
According to him, the streaming increase is similar to a Google search for the artiste to fulfill curiosity.
“Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press. “It’s like, ‘What would someone whose brain works like that would their music sound like?"
According to Howard, the "anonymization" of streaming may have contributed to the growth for both Combs and Kelly.
"Imagine walking into a record store now like, 'Yeah, I want to buy this Diddy CD," he joked.
Combs has been charged with federal sex trafficking and racketeering.
The indictment, which contains claims dating back to 2008, accused him of abusing, threatening, and coercing women for years "to fulfill his sexual desires, protect his reputation, and conceal his conduct."
