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Renowned fashion designer, Veekee James has offered her essential knowledge to new designers, advising them on how to protect their business from potential dangers.
Veekee James used her significant experience in a recent Instagram post to warn designers not to jeopardize the integrity of their brand.
Veekee James emphasized the necessity of explicitly establishing brand principles and being selective when cooperating with celebrities, as well as warning designers to avoid clients who force them to pick between payment and social media recognition, stating that such ultimatums degrade their brand.
She recounted her own encounters with such clients, stating: “I don’t know anything about the issue going around on social media so I can’t really speak on it! Here’s my advice as someone who has been there and that.”
“Once anyone comes to you with the ‘Do you want money or tag’ phrase, You better run! I’ve had so many of your faves, both in this country and abroad, use that phrase with me and that was it! Today some of these people will give anything to be in my piece! No cap. It just shows no respect or regard for your brand! Once you allow that, it confirms the fact that your brand has no value whatsoever!”
“Be wise! Don’t let money come first before the important things! Sacrifice in business is a must! As long as you have made glaring the values of your brand, be ready to collaborate sometimes only with celebs who respect you as well! Never forget that it’s a win win for you and the celeb! No one is doing you a favour!”
