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Netflix has made a significant foray into live events by securing a substantial rights deal exceeding $5 billion. The streaming giant's latest move establishes it as the exclusive home for World Wrestling Entertainment's (WWE) flagship program, Raw, starting January 2025.
Announcing a 10-year partnership, Netflix will host Raw on its streaming platform in key regions, including the United States, Canada, United Kingdom, and Latin America. The collaboration extends beyond Raw, as Netflix will hold exclusive rights outside the U.S. to broadcast all WWE shows and specials, including SmackDown. Additionally, the deal encompasses exclusive coverage of pay-per-view live events such as WrestleMania and Royal Rumble.
This groundbreaking agreement marks a significant shift in the entertainment landscape, aligning one of the leading streaming services with the globally acclaimed world of professional wrestling. By securing exclusive rights to WWE's premium content, Netflix aims to captivate a broad audience across diverse regions.
The 10-year duration of the partnership underlines the long-term commitment of both Netflix and WWE to this groundbreaking collaboration. As streaming platforms continue to redefine traditional content distribution models, this deal signifies Netflix's strategic move to diversify its offerings and appeal to a wide spectrum of viewers with a penchant for live sports entertainment.
The exclusive streaming arrangement with WWE, a powerhouse in the world of professional wrestling, positions Netflix as a primary destination for fans seeking unparalleled access to the exhilarating action and drama of the wrestling world.
