America's Best Contacts & Eyeglasses Halts Sale Of Diddy's Eyewear Brand

America's Best Contacts & Eyeglasses has discontinued sales of American Rapper Diddy's company's eyeglasses after a video of him hitting his then-girlfriend Cassie Ventura surfaced online.

According to TMZ, America's Best Contacts & Eyeglasses has halted sales of the music mogul's Sean John spectacles. 

The entertainment media source reported that retailers began deleting the frames online in April and repeated the process last week at other locations. 

Last week, Peloton also declared that it will no longer feature Diddy's music on its platform. 

Diddy has faced public scrutiny after CNN earlier this month published security camera footage of the rapper assaulting Cassie in a hotel hallway. Diddy apologized for his actions in a video shared via Instagram on May 19.

“It’s difficult to reflect on the darkest times in your life, sometimes you gotta do that,” Diddy said in the video. “I was f–ked up. I mean, I hit rock bottom but I make no excuses. My behaviour in that video is inexcusable. I take full responsibility for my actions in that video. I’m disgusted.”