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Philip Kayode Moses, better known as Pheelz, a record producer and vocalist, has expressed regret about the decline of true musical love among Nigerian musicians.
During an interview with media personality Ehiz on The Dadaboy Show, Pheelz claimed that Nigerian musicians are now more focused on the lucrative music industry than the art form itself.
He asserted that Nigerian manufacturers, entrepreneurs, and artists are all the same.
But although he stressed that only excellent music can endure, he cautioned that marketing tactics are fleeting.
Pheelz said, “We [Nigerian artists] are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now is not the same way we used to market music.
“When people say stuff like, ‘It doesn’t even matter if the music sounds good if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? What are we doing if we don’t really exalt good music anymore and just follow clout and hype? Are we really making music then?”
