Indigenous singer and hitmaker Flavour has highlighted promoting African music globally alongside Afrobeats.
He stated this in a recent interview on The Afrobeats Podcast with Adesope, where he identified himself as an African artiste.
He said: "I am not an Afrobeats artiste. I am an African artiste."
Flavour's stance as an African artiste was reflected in his last album titled, 'African Royalty' released in December 2023.
The award-winning veteran musician has also collaborated with several African artistes including Fally Ipupa and Diamond Platnumz.
He also pointed out how the microscope is currently on Afrobeats and how it's mostly what the media focuses on while neglecting other music across the continent.
"Most time, the media just talk about Afrobeats. They are not talking about African music. If you talk about African music, you have to talk about Flavour," the musician said.
Flavour whose career has spanned over two decades with several hit records and critically acclaimed albums pointed out that not every artiste needs to fit into the Afrobeats narrative.
Flavour referred to the era-defining popstar Asake whose music offers a modern take on Fuji music just like he is creating music that embraces different aspects of Igbo culture.