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Twitter, a well-known social media network, has announced that, from today, Friday, April 21, 2023, users who do not subscribe to the Twitter "blue tick" will no longer be able to run advertisements on the platform.
The news was made following yesterday's removal of several blue ticks from Twitter.
Yesterday saw the removal of verifications for a number of Nigerian politicians and celebrities, including Davido, Wizkid, Tony Elumelu, Olamide, Peter Obi, Tinubu, and Atiku.
Some footballers cancelled their accounts while Musk removed verifications from others who didn't sign up for the blue tick.
Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time.
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser. This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business.
“Amongst other features, you’ll have a more visible organic presence and a broader range of creation tools. We’re excited for you to get started and to benefit from a superior Twitter experience,” a notice sent to Twitter advertisers and titled ‘Building a better Twitter through verification’ read.
