Meta, the parent company of Facebook and Instagram, is set to launch its new Threads app, positioning itself as a direct competitor to Twitter.
The app was made available for pre-order on Monday for both iPhone and Android users, and is expected to be fully accessible in the coming days.
Described as "Instagram's text-based conversation app" on Apple's app store, Threads aims to bring communities together for discussions on a wide range of topics.
According to the app's description, Threads offers users the opportunity to connect with their favorite creators and like-minded individuals, fostering meaningful conversations and building a loyal following.
Meta envisions Threads as a decentralized and independent social network, emphasizing real-time communication through written messages.
This move comes amidst a period of uncertainty at Twitter, following Elon Musk's takeover in October.
The Tesla owner has implemented significant changes within the company, including mass layoffs and the introduction of subscription paywalls for certain features.
Twitter faced backlash last week when Musk announced a new policy limiting the number of tweets that can be accessed by non-subscribers.
Users without subscriptions, who make up the majority, will be restricted to 1,000 tweets per day.
The decision aims to address concerns about third-party access to Twitter's data, particularly by companies using it to train artificial intelligence models.