Grammy Is An American Award- Joeboy

Nigerian Singer, Joeboy pointed out that despite its global reach, the Grammy Awards are an American awards ceremony.

In an interview with Ghana's The Big Convo podcast, he made this claim and urged African celebrities to support regional award ceremonies rather than become obsessed with the Grammys.

"I think we should unapologetically be ourselves and also empower our institutions here in Africa...Grammys is a great award but it's still an American award. It's just seen as a global award because of its positioning but we make it look like that it's the biggest award an African artist can ever get."

Joeboy called on Afrobeats stars to show African award shows the same level of interest they show the Grammys.

"Why don't we show up for our awards and plan it properly if they didn't show up for their awards, it won't be as great as it's now".
Joeboy echoed the sentiment of those calling for investment in the local Afrobeats system instead of the current focus of just making money internationally without building locally.