Fox Corporation Launches 'Tubi', Free Streaming Service In UK

A free streaming service to rival the likes of Netflix, Amazon Prime, and Disney+ is being launched in the UK by Rupert Murdoch's Fox Corporation.

The service called Tubi will be funded by advertising and provide personalized streaming.

It already operates in North America where Fox said it has attracted 80 million active users.

More than 20,000 films and TV episodes will be on offer, Fox said, "one of the largest and most diverse content libraries in the UK".

While no specific titles were listed Fox said users can expect blockbusters, original stories, and hidden gems.

The company is "committed to listening to what resonates with UK fans" and will bring them "more of what they love".

Programming from major distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment will feature.

Tubi originals, such as Big Mood starring Nicola Coughlan, will also be shown alongside Hollywood films, "modern British classics", and Bollywood, Nollywood, and arthouse cinema.

It aims to be a personalized service by using "machine learning".

Tubi planned to launch a marketing campaign on 15 July.

It's the first time Fox has launched ad-supported digital TV in the UK.

In the US Tubi's been tied with Disney+ in viewership figures on American data firm Nielsen's viewing trends report.