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Verified Nigerian content creators are celebrating after receiving their first payments from Twitter's new ad revenue program.
The program, which was announced by Elon Musk, pays creators a portion of the ad revenue generated from ads displayed in response to their posts.
To be eligible for the program, creators must have more than 5 million tweet impressions monthly for the preceding three months. They must also be subscribers of Twitter Blue.
The first round of payouts, totalling $5 million and cumulative from February onwards, has been processed through Stripe.
Many Nigerian creators have taken to social media to express their excitement about receiving payments from Twitter. Napaul said, "I can't believe I just woke up to a credit alert from Elon Musk! I'm so happy, I can't even put it into words."
General Oluchi said, "Thank you, Elon Musk! I just received my first payment from Twitter's ad revenue program. This is amazing!"
Abazz shared a screenshot of his ad revenue dashboard, saying, "I'm so grateful to Elon Musk for this opportunity. I've been working hard on my Twitter account, and it's finally paying off."
Solomon Buchi said, "I'm so glad that Twitter is finally giving creators a way to make money from their work. This is a great step forward for the platform."
Even renowned Nigerian musician Davido joined in, tweeting, "Where dem Dey put the money, Elon Musk?"
Big Ayo also shared a screenshot of his payment, saying, "Good morning, Elon Musk! Thank you for the payment."
The Twitter Ad Revenue Program is a welcome development for Nigerian content creators, who have long been calling for ways to monetize their work.
The program provides a new source of income for creators, and it could help to encourage more people to create high-quality content on Twitter.
In addition to the financial benefits, the Twitter Ad Revenue Program also has the potential to improve the quality of content on the platform.
With the promise of financial rewards, creators are more likely to produce high-quality, engaging content that will attract viewers and advertisers. This could lead to a more vibrant and informative Twitter community for everyone.
It remains to be seen how the Twitter Ad Revenue Program will be received by users in the long term. However, the early signs are positive, and it seems to be a welcome development for Nigerian content creators.
