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Chelsea Finalizes Multi-Million Pound Deal with US Tech Company Infinite Athlete During US Tour: Chelsea Third Highest Premier League Sponsorship Deal
Chelsea Football Club has finalized a front-of-shirt sponsorship deal worth close to £50m a year with US-based tech company Infinite Athlete. It was during Chelsea's preseason US tour, where they played numerous games, that negotiations finally yielded results.
This is the third highest deal in the Premier League after Man City and Liverpool.
Who is Infinite Athlete?
Infinite Athlete is an American digital firm focused on sports performance analytics. The company's data-driven insights are used to aid athletes and teams in reaching their full potential. Some of the professional sports teams that have collaborated with Infinite Athlete are the Golden State Warriors of the NBA and the San Francisco 49ers of the National Football League.
What's the Deal's Significance?
Chelsea Football Club has signed a major sponsorship contract with Infinite Athlete for the front of its shirts. The annual value of the contract is close to £50m, which is a huge windfall for the club's finances. The agreement further demonstrates the growing significance of data analytics in the professional sports industry. Chelsea has shown its dedication to leveraging data-driven insights to better its performance on the pitch by forming a partnership with Infinite Athlete.
Chelsea's Other Sponsorship Deals
Chelsea FC is one of the most successful and popular football clubs in the world, with a global fan base and a rich history of trophies and achievements. The club also has a number of sponsorship deals with various companies and organisations that help them generate revenue and enhance their brand image.
In addition to the front-of-shirt sponsorship deal with Infinite Athlete, Chelsea Football Club has several other sponsorship deals in place. The club's kit is currently sponsored by Nike, while the sleeve sponsor is Hyundai. The club also has several other sponsorship deals in place, including deals with Trivago, Beats by Dre, and Three.
