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Apple explores software innovation, AI with iPhone 16

POSTED ON September 3, 2024 •   Technology      BY Benedicta Bassey
Apple Inc and Artificial intelligence/ Photo credit: Smartphone Magazine

Apple Inc. has announced its latest device, the iPhone 16, which marks a significant shift towards software innovation and artificial intelligence.

The new device which features advanced AI capabilities integrated into iOS is slated to be unveiled on September 9.

Technology inventor and Chief Executive Officer of Famiscro Group, Ndubuisi Ekekwe, in a LinkedIn article said the iPhone 16, represents a major turning point for Apple as the company moves away from its hardware-centric approach and towards a more software-driven strategy.

“The hardware evolution of the Apple iPhone is coming to an end. The future of technology lies in software, and Apple understands that," he stated.

Meanwhile, Android phones have integrated advanced AI capabilities, particularly through Google’s Gemini models and associated SDKs.

These features enable on-device processing for tasks like text summarisation, image captioning, and content generation, enhancing user privacy and reducing latency.

The founder and Executive Director of Ninija, Okechukwu Emmanuel, agreed, saying the company had evolved beyond its hardware roots.

“Apple has emerged as a pioneer in software and services, bringing devices to life and redefining the tech industry curve,” Emmanuel wrote on Linkedln.

He highlighted Apple’s integration of generative AI in the upcoming iPhone 16 as a prime example of the company’s innovative spirit.

“By embracing AI, Apple is not only keeping pace but also redefining the curve,” he noted.

Researcher and scientist at Near East University, David Amilo, has expressed concerns over the iPhone’s data collection and privacy invasion, saying it’s like having a “personal FBI agent in your pocket.”

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